Yoko Furusho, Illustrated shop windows

V.O.W N°33 (22 – 28 August 2011)

There is no doubt that window displays are the most important component in any store. They not only form the brand’s image and grab customers’ attention but they have recently become the perfect medium through which a brand can tell a story to the public both quickly and efficiently.

Art and design have always been linked with creative window display and have played a major role in creating opportunities with which to redefine a marketing campaign.

Ikiru, a traditional Japanese store in the heart of Barcelona, decided to dynamically engage the public by inviting Yoko Furusho, a New York based illustrator from Tokyo to show her work in store. Furusho, offered to come and do a live painting thereby marking her first exhibition in Spain. In the space of a few days, the shop’s window display was transformed into a colorful and imaginative painting, which represents the mesmerizing illustrative world of Furusho. What Women Make followed her progress.

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Shot by Peter Crosby, this short film follows the artist’s one-off, sight specific drawing which altered the store’s window display and filled it with Sweet Dreams. Furosho’s influences are manifested in her live painting where the dream-like nature makes customers’ minds travel, transmitting a strong artistic statement. The drawing will be on display until the 15th of September.

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Yoko Furusho was born in Tokyo. She moved to New York to study illustration at the School of Visual Arts in 1984. Yoko graduated last year to pursue a career as an artist/illustrator. Addicted to fashion magazines, she naturally draws her inspiration from them. She likes to draw many details, textures and patterns with ink and acrylics.

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